project scope & deliverables
deliverables:
√ Brand Strategy Session
√ Primary + Secondary Logos
√ 2 Brand Marks
√ Color Palette
√ Typography Suite
√ Brand Strategy Session
√ Primary Logo
√ Secondary Logo
√ 2 Brand Marks
√ Color Palette
√ Typography Suite
√ 1 Brand Pattern
√ 2 Revision Rounds
√ Digital Brand Guidelines
√ Launch Graphics
√ Final Files
The Canopy was founded by Missy Dayton in 2020 with the wanderlust spirit of adventurers in mind. The Canopy offers luxury treehouse rentals at an affordable price tag in all 50 of the United States.
Perfect for hikers, honeymooners, gal pals, and more each treehouse is unplugged from the modern world, and comes equipped with basic hygiene, cooking, and sleeping essentials for two.
full branding
nostalgic
glam
adventurous
soft
romantic
√ 1 Brand Pattern
√ 2 Revision Rounds
√ Digital Brand Guidelines
√ Launch Graphics
√ Final Files
objective:
Create a brand identity that is easily identifiable across the continental United States and appeals to the adventurer in everyone.
