√  Brand Strategy Session
√  Primary + Secondary Logos
√  2 Brand Marks
√  Color Palette
√  Typography Suite

House Mom Happy Hour is a bi-weekly, 1-hour extension of the Beta Phi Zeta After Dark calls by The Brief Collective that are hosted by the Beta Phi Zeta sorority House Mom. These meetings are non-recorded safe-spaces for all Beta Phi sisters, including DBA Valedictorians, to join and let their hair down.

√  1 Brand Pattern
√  2 Revision Rounds
√ Digital Brand Guidelines
√ Launch Graphics
√ Final Files

Create a sub-brand for Beta Phi Zeta Sorority by The Brief Collective that entices sorority members to participate in their new House Mom Happy Hour perk. The sub-brand needs to include elements of the Beta Phi Zeta branding, while also being able to stand on its own visual identity.