deliverables:
√ Brand Strategy Session
√ Primary + Secondary Logos
√ 2 Brand Marks
√ Color Palette
√ Typography Suite
In the dynamic landscape of beauty, Glitz Cosmetics emerges as a beacon of ethical glamour. Perfect for concert-goers and cosplayers, their array of dazzling cosmetic products redefine beauty standards by emphasizing the beauty of each individual when they dare to stand out. Known for their viral glitter lip balms, all Glitz beauty products are cruelty-free and made only with vegan glitter. Glitz Cosmetics has set out to revolutionize the cosmetics industry, intertwining out of this world aesthetics with a deep commitment to sustainability.
nostalgic
glam
playful
bold
edgy
fearless
√ 1 Brand Pattern
√ 2 Revision Rounds
√ Digital Brand Guidelines
√ Launch Graphics
√ Final Files
objective:
Create a bold and glam brand identity that emphasizes the use of vegan-glitter within their products that can be used across multiple digital platforms, as well as cosmetic packaging.