I'm glad you asked! Investing in a brand identity is about much more than getting a pretty logo. Brand identity design is the process of designing logos, brand marks, custom patterns, and other identifiable features of a business using strategic research. It uses the messaging, values, purpose, and services or products of a business to make informed design choices, such as color psychology, that convert basic browsers into leading clients or customers.
Ultimately, investing in a complete brand identity not only attracts a target audience to a brand, but it also makes and even saves your businesses money by ensuring that you won't have to reinvest in brand identity design later down the road when you aren't seeing conversions from your "pretty logo".
I'm glad you asked! Investing in a brand identity is about much more than getting a pretty logo. Brand identity design is the process of designing logos, brand marks, custom patterns, and other identifiable features of a business using strategic research. It uses the messaging, values, purpose, and services or products of a business to make informed design choices, such as color psychology, that convert basic browsers into leading clients or customers.
Ultimately, investing in a complete brand identity not only attracts a target audience to a brand, but it also makes and even saves your businesses money by ensuring that you won't have to reinvest in brand identity design later down the road when you aren't seeing conversions from your "pretty logo".
01 Discovery
02 Strategy
03 Design
04 Refine
05 Present
06 Launch
Before you even pay a cent, we'll hop on a free discovery call. We'll keep it casual as we discuss what you're excited about, your goals for where you see your business going, your core values, and what sets you apart from the competition. This is our chance to decide if we're a good fit for one another.
01 Discovery
02 Strategy
03 Design
04 Refine
05 Present
06 Launch
This is the meat of our brand identity sandwich. I don’t believe in just giving you something that looks good, but design that actually works. So we'll start with research: questionnaires, targeting your audience, identifying your competitors, and more. Then we'll examine all of the data to create a smart and strategic plan forward.
01 Discovery
02 Strategy
03 Design
04 Refine
05 Present
06 Launch
What would a good sandwich be without toppings? Pretty plain. I'll take our strategic plan and begin tailoring a brand design that takes it to the next level. I'm talking logos, brand marks, patterns, color palettes, and typography - the whole shebang.
01 Discovery
02 Strategy
03 Design
04 Refine
05 Present
06 Launch
I'll take a "one concept" approach to your brand design, but that doesn't mean that it'll be perfect on the first go around. We'll work together to fine tune the details, while ensuring that strategy stays at the forefront of every decision, until it's perfect.
01 Discovery
02 Strategy
03 Design
04 Refine
05 Present
06 Launch
I'll wrap up our brand identity sandwich and deliver it to you Postmates-style. You'll receive your brand guidelines, final files, and a document overviewing the final file structure - with so many deliverables trust me, you'll want it.
01 Discovery
02 Strategy
03 Design
04 Refine
05 Present
06 Launch
Before you even pay a cent, we'll hop on a free discovery call. We'll keep it casual as we discuss what you're excited about, your goals for where you see your business going, your core values, and what sets you apart from the competition. This is our chance to decide if we're a good fit for one another.
01 Discovery
02 Strategy
03 Design
04 Refine
05 Present
06 Launch
This is the meat of our brand identity sandwich. I don’t believe in just giving you something that looks good, but design that actually works. So we'll start with research: questionnaires, targeting your audience, identifying your competitors, and more. Then we'll examine all of the data to create a smart and strategic plan forward.
01 Discovery
02 Strategy
03 Design
04 Refine
05 Present
06 Launch
What would a good sandwich be without toppings? Pretty plain. I'll take our strategic plan and begin tailoring a brand design that takes it to the next level. I'm talking logos, brand marks, patterns, color palettes, and typography - the whole shebang.
01 Discovery
02 Strategy
03 Design
04 Refine
05 Present
06 Launch
I'll take a "one concept" approach to your brand design, but that doesn't mean that it'll be perfect on the first go around. We'll work together to fine tune the details, while ensuring that strategy stays at the forefront of every decision, until it's perfect.
01 Discovery
02 Strategy
03 Design
04 Refine
05 Present
06 Launch
I'll wrap up our brand identity sandwich and deliver it to you Postmates-style. You'll receive your brand guidelines, final files, and a document overviewing the final file structure - with so many deliverables trust me, you'll want it.
Build a stunning website using your new brand identity to make your digital mark on the world.
Build a stunning website using your new brand identity to make your digital mark on the world.